Signage Foundation

The Signage Foundation, Inc. is a national organization dedicated to the development and dissemination of peer-reviewed research and education on the topic of on-premise signage. We believe that signage plays a vital role in society, serving as a crucial communication medium for businesses, organizations, and individuals. Our mission is to promote the social, economic, and aesthetic value of signage to the wider public, while also helping users maximize their communication effectiveness.

The Importance of On-Premise Signage

Signage has been an essential component of commerce for centuries, even before the advent of the printing press and modern graphic and electronic communication media. In today's world, signage remains just as important as it was in the past, serving as a critical tool for advertising the availability of goods and services. Despite its many contributions to retail vibrancy in our economy, questions about the value of signage and its social and economic impact and value continue to arise. The Signage Foundation, Inc. was established to address these concerns and promote the importance of on-premise signage.

Research and Education

At the Signage Foundation, Inc., we are committed to advancing the understanding of on-premise signage through research and education. We believe that peer-reviewed research is essential for providing reliable and accurate information about the value and impact of signage. To this end, we support and conduct research on various aspects of signage, including its economic, social, and aesthetic value.

In addition to research, we also place a strong emphasis on education. We believe that educating the public about the importance of signage is crucial for promoting its acceptance and use. Our education efforts include developing and delivering educational programs, workshops, and resources for a variety of audiences, including businesses, organizations, and individuals.

Signage Research & Education Conference

One of the ways we promote research and education in the field of signage is through our annual National Signage Research & Education Conference (NSREC). The NSREC is a two-day event that brings together academicians, planners, marketing experts, and sign company representatives to share research and best practices in the field of signage. The conference includes presentations on a variety of topics, including navigating community aesthetics and sign regulations, public art and urban design, signage along historic U.S. Route 50, and urban wayfinding.

Additional Services

In addition to research, education, and the NSREC, the Signage Foundation, Inc. also provides a range of other services related to on-premise signage. These services include:

• Providing resources and guidance on signage regulations and codes
• Assisting businesses and organizations with the design and implementation of effective signage strategies
• Conducting custom research and analysis on signage-related topics
• Offering training and professional development opportunities for signage professionals

Conclusion

At the Signage Foundation, Inc., we are dedicated to promoting the importance of on-premise signage through research, education, and a range of other services. We believe that signage plays a critical role in society, serving as a vital communication medium for businesses, organizations, and individuals. Our mission is to advance the understanding and acceptance of signage, while also helping users maximize their communication effectiveness.