Thinking Caps

At Thinking Caps Design, we are a team of passionate professionals dedicated to designing experiences that connect people to places. With over 30 years of expertise in environmental graphic design, we specialize in creating award-winning solutions that leave a lasting impression. Our approach involves strategic thinking, creative concepting, and meticulous implementation to deliver custom and unique solutions for our clients.

What We Do

Our services are tailored to meet the specific needs of our clients, whether it's branding, graphics, and signage or wayfinding and interpretive information graphics in the built environment. We believe that every project presents an opportunity to create a memorable experience that resonates with its audience. Our toolbox includes a vast array of design elements, from color and typography to form and materials, which we skillfully combine to infuse projects with character and personality.

Services

Our portfolio of services includes:

• Branding & Identity: We create custom logos, typography, and visual identity systems that reflect our clients' values and mission.
• Environmental Graphics: Our expertise in environmental graphic design encompasses wayfinding, signage, and interpretive information graphics that enhance the user experience.
• Wayfinding & Signage: We design clear and concise directional signage that effectively guides visitors through public spaces and facilities.
• Dedicatory & Donor Recognition: Our services include designing commemorative plaques, donor recognition programs, and other acknowledgement elements that honor individuals and organizations.
• Collaborations: We work closely with architects, designers, developers, corporations, and civic organizations to bring projects to life.

What Others Say

We are proud to have worked with esteemed clients across various industries, including residential, commercial, and public sectors. Here are what some of our valued partners have to say about their experiences with Thinking Caps Design:

• "Julie and her team are instrumental in the naming of many communities, developing the overall graphic theme through storytelling, creating a brand logo, and providing graphic standards." - Robert Johnson, VP, Land Planning & Development, TAYLOR MORRISON, Arizona
• "The Thinking Caps Design team does an excellent job of balancing creativity and appropriateness. Julie and her team are passionate about their work and present solutions that honor the soul of the project." - Eddie Garcia, Architect, CITY OF GLENDALE, Arizona

About Julie Wolf

As the President and Creative Director of Thinking Caps Design, Julie Wolf has spent her career exploring the intersection of design and community. With over 30 years of industry experience, Julie has developed a unique understanding of the power of design to shape people's experiences and memories. Her vision for Thinking Caps Design is to create a company that not only delivers exceptional design solutions but also fosters a culture of collaboration, creativity, and passion.